Science is Fun Fridays!
Researchers at the Rocky Mountain Biological Laboratory have been studying yellow-bellied marmots since 1962. It is the second oldest continuous study of individually marked mammals in the world. "Long-term research like ours is both very valuable to understand how and why things change over time," says professor Daniel Blumstein. This type of study requires funding though, and that has recently been cut across the board. So the team turned to Only Fans Marms. It is a subscription platform where users pay creators for content, such as exclusive photos and videos. They've had some engagement over the last month, not a lot of money, but they're also just hoping to raise public awareness. "I think this can be an amazing way to teach people more about animal social behavior, which can sometimes be hard to observe," says team member, Emily Renkey.